FOLLOW NISSAN'S JOURNEY AT LE MANS
NISSAN SOCIAL MEDIA AT LE MANS 24 HOURS - THE ULTIMATE IN INNOVATION AND ACCESSIBILITY
Stream: Get on board with the Nissan DeltaWing - embed live streamed video of the most innovative machine at Le Mans directly onto your website
Follow: Be part of the amazing story of the Nissan DeltaWing - the most radical motorsport project for a generation - in REAL TIME on Twitter
@nissan_ontrack (#NissanDeltaWing, #LM24, #Nissan)
Watch: All the action will be captured in a series of videos filmed before, during and after the race at Le Mans, all published on YouTube
Engage: Keep track of all the action AND engage one-to-one with Nissan on Facebook
- Check-in: On-site at the Le Mans 24 Hours, fans will be invited to participate in check-ins to Nissan's Hospitality Area to join Nissan at the race with special surprises
LE MANS, France, Wednesday, 13 June, 2012: On-site, online or on mobile - Nissan will connect with motor sport fans across the globe through social media at this year's Le Mans 24 Hours.
Making the spectacle, passion and excitement of this year's Le Mans 24 Hours more accessible than ever before, Nissan is set to bring to life the magic of La Sarthe. Through Facebook, Twitter, YouTube and live streaming, enthusiasts can keep track and interact with the most innovative projects at Le Mans both on-site at the circuit or following the famous French endurance race online.
Nissan's presence at Le Mans this year is bigger and better than ever before, with 13 of 20 LMP2 class cars choosing to run with Nissan power, the hugely innovative Nissan DeltaWing pointing towards a radical new future for motorsport, entertainment for the crowds through the Company's partnership with Ministry of Sound and exciting new models on display.
Fans will have the opportunity to keep up to date with Nissan's involvement in the race in real time through its social media channels at http://www.facebook.com/NissanSportsCars, and @Nissan_OnTrack on Twitter. Meanwhile, a rolling programme of videos charting the great race will be available throughout the weekend at http://www.youtube.com/user/nissanineurope.
All of Nissan's activities at Le Mans will be summarised at a glance in a specially created Infographic, making it easy for everyone to find the perfect channel to follow.
Reflecting the innovation on track, a world first crowd-sourced film will chart the Nissan DeltaWing's very first racing lap. Fans of the Nissan Sports Cars Facebook page will be asked to step forward and use their phones to film the ground-breaking racer's progress throughout its opening lap. The clips will then be stitched together to mark a momentous happening in global motorsport.
Anyone present in Le Mans will have the opportunity to ‘check-in' at any time and engage with the social media team one-on-one on site with announcements on Radio Le Mans, Facebook and Twitter. Engaging using social media at Le Mans will allow visitors to take advantage of special on-site surprises - all will be revealed over the legendary endurance race weekend...
Experiencing Nissan's innovative DeltaWing will be easy from anywhere in the world thanks to live streaming from the following link throughout the 24 Hours: http://www.ustream.tv/channel/nissan-motorsports. The live video stream can be embedded into other websites, engaging any internet user with the most inspirational car at Le Mans.
As well as onboard video of the Nissan DeltaWing lapping the Le Mans circuit, a fly on the wall view of the Garage 56 pit area will be streamed from three different angles. A hand-held camera in the midst of the garage activity will put viewers in amongst all the action, capturing on the spot interviews with drivers and key race team personnel.
David Parkinson, General Manager of Digital Engagement, Nissan in Europe, said: "Nissan has put its heart and soul into the Le Mans 24 Hours this year and, naturally, we want all fans to be as close to the action as possible, even if they aren't on-site. Nissan's incredible journey to Le Mans this year is about to get very real and very social. As well as being the most innovative brand at this year's Le Mans, Nissan is also going to be the most accessible with social media. I'm very excited to take the fans off site to the race in real time but also to engage with the fans onsite with social media and make the experience much more accessible to everyone."
The experimental Nissan DeltaWing will make its race debut at the Le Mans 24 Hours on June 16/17. The most innovative and ground-breaking motorsport concept of its generation, the Nissan DeltaWing aims to complete the famous endurance race using half the fuel and half the tyre material of a conventional LMP race car. To follow this radical motor racing experiment, visit http://www.youtube.com/user/nissanineurope for videos, http://newsroom.nissan-europe.com/ and http://www.facebook.com/NissanSportsCars for news and http://www.deltawingracing.com/ for regular updates.