- Position: Region Vice President, AMIEO Business Transformation Office, Nissan AMIEO
- Location: Paris, France
- Languages Spoken: French, English, German
PROFESSIONAL AND ACADEMIC BACKGROUND
Guillaume Pelletreau is the Region Vice President, AMIEO Business Transformation Office for Nissan Africa, Middle East, India, Europe and Oceania (AMIEO). In this role, he leads the execution of the RE: Nissan strategy across AMIEO, driving alignment with Nissan’s global turnaround priorities.
Guillaume brings nearly two decades of experience with Nissan, where he has successfully steered transformation, innovation, and cross-functional collaboration. Before his current appointment, he played a critical role in shaping the region’s electrification strategy, delivering new business opportunities, and modernising sales and marketing functions.
He has worked at Nissan’s regional headquarters in France and Switzerland and held leadership roles in regional business units throughout Europe.
Notable Achievements:
- Successfully restructured Nissan’s operations in the Central Region, including transitioning Austrian and Swiss businesses to a private importer model.
- Spearheaded marketing initiatives to drive electrification and connected services within the AMIEO region.
LEADERSHIP PHILOSOPHY
Guillaume Pelletreau thrives on agility and innovation, and he is passionate about empowering his teams to take smart risks, adapt to change, and harness cutting-edge technologies to keep pace with the fast-evolving automotive world. For Guillaume, it’s all about staying ahead by thinking boldly and working together.
BEHIND THE TITLE
Guillaume is a dedicated family man who enjoys spending time with his wife and children. A keen sportsman, he participates in activities such as ski mountaineering, backcountry skiing, and amateur competitions. Highlights include competing in the Swiss Patrouille des Glaciers (2018, 2022) and completing the Haute Route between Chamonix and Zermatt (2021).
When not engaging in sports, Guillaume enjoys reading and collecting comic books, with a collection of nearly 2,000 pieces. He takes great pleasure in revisiting these timeless stories.
HISTORY
- 2025 – Present: Region Vice President, AMIEO Business Transformation Office, Nissan AMIEO
- Leads the RE: Nissan strategy execution in alignment with Nissan’s global turnaround priorities.
- Previous roles:
- 20224 - 2025: Region Vice President, Electrification & Connectivity, New Revenues, and Marketing & Sales Transformation – Nissan AMIEO
- 2017 - 20242: Managing Director – Nissan Centre Europe
- 2015 - 2017: Marketing Director – Nissan West EuropeVice President Corporate Strategy & Planning
- 2013 - 2015: Country Director – Nissan Portugal
- 2011 - 2013: Commercial Director – Infiniti Europe
- 2005 - 2011: Various Roles – Nissan AMIEO Headquarters & Nissan West Europe
EDUCATION
- 1993 - 1995: ESC Lyon, Business Administration – Emlyon Business School, France
- 2008 - 2009: Nissan Global Executive Training (GET) – INSEAD, France