• Ambitious sales training program for all-new Nissan Micra now completed
  • Latest digital training techniques enhanced learning and engagement
  • Included ‘customer-style’ demo drives focusing on Nissan Intelligent Mobility technologies
  • Six-week program key in generating motivation and brand engagement


PARIS, France (April 10, 2017) – With the all-new Micra now in showrooms across Europe, Nissan retailers have completed one of the most ambitious training programs ever undertaken by the brand in Europe.


Approximately 4,300 sales executives from 26 countries were involved in the 24-hour residential event to learn about the new Micra’s fantastic features.


Making use of the latest digital training techniques – to enhance learning, knowledge retention and engagement – it was structured to ensure sales executives understand and can pass on the appealing attributes of Nissan’s new B-segment hatchback.


Those include the comprehensive Micra personalisation program and how it’s adaptable for different types of customer. There was also tuition on how to showcase the touch-screen infotainment system, and in particular the unique-to-Micra BOSE Personal sound system, which has twin speakers built into the driver’s head rest for a truly immersive 360° listening experience.


Staged in a hotel outside Dubrovnik, Croatia, the program gave sales executives the opportunity for one-to-one ‘customer-style’ test drives lasting two hours. That allowed them to experience and understand segment-first Nissan Intelligent Mobility safety technologies, such as Intelligent Lane Intervention. This innovative system gently guides the Micra back into its lane if required.


With more than 50 demonstrator vehicles from across the Micra range available, sales executives clocked up approximately 266,000 km during the six-week event.


It was much more than just a training exercise, though. The event also generated high levels of motivation, engagement and pride in working with an innovative model such as the new Micra. The program was greeted enthusiastically by those who took part. Feedback comments included:


  • “This has been the most interactive, enjoyable and relevant training course I have been on in 21 years” 
  • “I’m very enthusiastic about selling the all-new Micra”
  •  “A seriously well-organised training event – they made it a lot of fun!”
  • “Reassuring to know we have strong backing from Nissan to support a fantastic new product”


Edouard de Seynes, Nissan Academy Manager, commented: “This training program was hugely ambitious in its scope, which is exactly the right approach for the all-new Micra. It’s such an innovative and important new model for the business that it’s vital our sales executives are clear on its strengths, and highly motivated to communicate those to potential customers.”


He added: “Thanks to the superb efforts of our training team, the sales executives now fully appreciate the all-new Micra’s key attributes which will appeal to the customer – its expressive design, uplifting interior and confident drive.”




Issued by Nissan