MICRA AND THE CITY: MADE FOR EACH OTHER
New Nissan Micra, launched with style in one of the fashion capitals of the world, is ready to take to the city streets
MILAN, Italy (10 June, 2013)- Milan... the home of opera and one of the fashion capitals of the world. It's a city of tradition where classic and futuristic architecture happily rub shoulders and where style is always in vogue. Milan is a city with attitude
So where better to launch the new Nissan Micra, a city car with a rich heritage and a futuristic outlook on life... a car with real attitude?
The city hosted on Monday (3 June) an exclusive preview brunch at which New Micra was shown to journalists from all disciplines - including style, automotive, business, fashion and technology.
As the car took to the catwalk, guests discovered the changes have gone far deeper than a mere makeover. New Micra has a totally new look front and rear, the cabin has been enhanced with quality materials and is packed full of smart technology - including Google Send-To-CarTM - designed to make driving round the city seriously fun.
The unveil comes a few days ahead of the launch of an innovative social media campaign centred around New Micra. Using sites such as Pinterest, Facebook and Twitter, the Micra Attitude campaign promises to reveal as much about Micra owners as it does about the car. Check www.pinterest.com/nissaneurope/ for more details.
