NISSAN AND VYCLONE CREATE WORLD'S FIRST CROWD-SOURCED RACING LAP
INNOVATION AND EXCITEMENT CONTINUES WITH NISSAN DELTAWING'S FIRST EVER LAP CAPTURED BY FANS AT LE MANS
- Thirty Le Mans 24 Hours visitors capture the Nissan DeltaWing's opening lap using smartphone technology
- Nissan partners with Vyclone - an innovative start-up which has just released an iPhone app to create crowd sourced videos
- Clips from different points around the 8.5-mile Le Mans circuits automatically stitched together to show radical racing car on its first ever racing lap
- Video illustrates yet again how Nissan took innovation to new heights at the 24 Hours, following countless other initiatives at the great race
- Landmark video available to view at http://youtu.be/yz_8mTL3xQk
LE MANS, France, Wednesday, 20 June, 2012: Nissan, partnering with Vyclone, has created the world's first crowd-sourced motor racing lap, following its extensive involvement in the Le Mans 24 Hours last weekend (June 16/17).
Thirty volunteers, including some sourced through Nissan's Sports Cars Facebook page, armed themselves with iPhones, iPads and other video phones to help Nissan chart the first ever racing lap of the radical Nissan DeltaWing, with most of the participants using a new app from social video company, Vyclone, to film and upload their clips.
Sixteen final video clips, shot from eight different locations around the vast, 8.5-mile La Sarthe circuit, were consolidated by Nissan's social media team supported by Vyclone to show the first lap of the Nissan DeltaWing's, the most ground-breaking motorsport concept for a generation, which itself initiated huge social media engagement during the famous French endurance race.
David Parkinson, General Manager of Social & Digital Engagement, Nissan in Europe, said: "Nissan put a huge amount behind its Le Mans campaign this year, more so than ever before. Nissan's Le Mans was all about innovation, new technology and bringing to life the excitement and passion of the race for the fans.
"This initiative speaks to all what Nissan wanted Le Mans 2012 to be, for and including the fans. A crowd-sourced lap of Le Mans has never been done before, it uses new technology in the form of the Vyclone app, and it engaged fans directly in the action in an accessible way that made them part of the thrilling story of the Nissan DeltaWing. We love the final result which has the raw authenticity that a crowd sourced video should have and engaged with the fans beautifully."
In the race, Nissan DeltaWing lasted six hours and 15 minutes and was running well when it was struck by another car, sending it crashing off the track . The team and the car's driver, Satoshi Motoyama, spent 90 minutes desperately trying to fix the car by the side of the track but to no avail.
Nissan's social media team was on hand to chart the heart-breaking drama live on Twitter with the car's accident and the resulting YouTube video now achieving 230,000 views - just under the total number of visitors to Le Mans this year. View the film here: http://www.youtube.com/watch?v=NJylUpzQ-iQ&feature=plcp
Vyclone co-founder, David King Lassman, said: "The Vyclone platform has been designed for people to capture events together from every angle as they unfold. We were thrilled to be able to work with Nissan to record the inaugural lap of the DeltaWing from the perspective of the fans who were there to witness it."
Elsewhere at Le Mans, Nissan's innovation stretched far and wide, with new performance metal on display in the form of the Juke Nismo and the global introduction of a unique Juke Box, the world's most powerful mobile audio system, in partnership with Ministry of Sound.