NISSAN EUROPE AND TBWA/G1 ARE PROUD TO ANNOUNCE
THE CAMPAIGN LAUNCH FOR THE NEW NISSAN MICRA, « GO GET IT. »
Paris, 21 August, 2013.- The Nissan Micra is one of the most emblematic models of Nissan brand. With its new exterior design, enhanced interior & smart technologies including the latest NissanConnect system plus Intelligent Key, the new Nissan Micra is an expression of brand's new statement: "Innovation that excites." This new model will be launched in September, with the support of an innovative pluri-media campaign.
Gareth Dunsmore, General Manager Marketing Communications, Nissan Europe: "With this new campaign we remain focused on the feminine targeting and positioning which has been the long term focus of this car since it was launched 30 years ago. The new campaign "Go get it" aims to continue appealing to confident women that will find in the new Nissan Micra their perfect ally to attack their active day."
Rudi Anggono, Pan-European Creative Director, TBWA\G1, adds: « They focus on doing what they have to do rather than talk about what they should do. And that's why the Micra fits their lives like a glove. It's practical, agile, easy to drive and its technology helps them to feel empowered to do what they want to do. It helps them to feel confident. To simply « go get it ». »
This strong attitude will be expressed in the campaign aired in September with the launch of the new Micra in Europe. It will be supported mainly digitally, through a series of three content videos featuring the Micra woman wriggling out of tricky situations with humour and confidence. These videos will lead to a digital platform engaging the audience to express their "Micra attitude" in daily situations. The campaign will also be supported through local sponsorship programs, print, outdoor and retail.
About Nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 14,500 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced more than 695,000 vehicles including mini-MPVs, award-winning crossovers, SUVs and commercial vehicles. Nissan now offers 24 diverse and innovative products for sale in Europe today, and is positioned to become the number one Asian brand in Europe.