NISSAN LAUNCHES NEW EUROPEAN CAMPAIGN FOR NISSAN JUKE
Nissan Vehicles Continue to Lead Innovation in Auto Market
Paris, April 05, 2013 - Nissan today announced the launch of a pan-European campaign, "Urban Thrill Rides," introducing the new special edition Nissan Juke n-tec. The next chapter of the Nissan Juke story continues...
The campaign was developed by TBWA/G1, Nissan's European agency of record and a member of the Omnicom Group.
Drawing on Nissan's strong heritage in innovation leadership, the campaign conveys the feeling of excitement behind Nissan creations. A car inspired by adventure sports and designed out of a search for excitement, the Nissan Juke is unique and its attitude reflective of Nissan's dedication to innovation.
"Urban Thrill Rides" reinvents daily urban journeys into a new extreme sports experience, while targeting a younger male audience. The campaign includes TV, print, outdoor and will be supported in retail and digital, and will run in more than 20 European countries starting in April.
The TVC, "Urban Thrill ride," sees the Juke carrying out wakeboard and snowboard style moves, as the vehicle moves through the city. The commercial highlights Nissan's latest innovation, GoogleTM Send-to-Car that allows the driver to send Google Maps information to your car remotely.
Rudi Anggono, Executive Creative Director, TBWA\G1, "For where most people see streets, pavements, buildings and bridges, Juke sees black runs, jump points, half pipes and killer surf. It turns every single journey into a white-knuckle ride. And like today's most extreme thrill seekers. It uses the latest technology to push every sensation to the max."
Gareth Dunsmore, Nissan Europe, Marketing Communications General Manager commented, "At Nissan, we are dedicated to innovating in the market place and enhancing the technology used in our vehicles. With the Nissan Juke n-tec and the "Urban Thrill Ride" Campaign we are building on the successful launch of the Nissan Juke, and expanding an Innovation on the Nissan Connect navigation system, with the addition of the GoogleTM Send-to-Car technology amongst other features. Our commitment to providing exciting accessible technology packaged in an accessible way will be demonstrated time and time again in the months ahead."
In keeping with Nissan's new brand communication strategy, the new campaign focuses on technological advancements and innovations in the features within the vehicles and how that makes the driver feel.
More than 140,000 Nissan Juke's were sold across Europe in 2012, making it Nissan's best-selling compact crossover vehicle. The special edition Juke n-tec will be available in showrooms across Europe from March.
NOTES TO EDITORS
About Nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 14,500 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced more than 695,000 vehicles including mini-MPVs, award-winning crossovers, SUVs and commercial vehicles. Nissan now offers 24 diverse and innovative products for sale in Europe today, and is positioned to become the number one Asian brand in Europe.
About TBWA Worldwide
TBWA Worldwide (http://www.tbwa.com/) creates Disruptive Ideas expressed through Media Arts for global clients, including ABSOLUT, Accenture, adidas, Apple, Energizer, Four Seasons, GSK, Henkel, Infiniti, McDonald's, Michelin, Nissan, Pernod Ricard, Pfizer, Roche, Standard Chartered Bank and Singapore Airlines. TBWA is ranked as a Top 10 worldwide advertising agency and was recognized by Advertising Age in 2010 as the "Best International Network of the Decade." TBWA has 274 offices in 100 countries and over 11,000 employees worldwide.
About Omnicom Group Inc.
TBWA is part of Omnicom Group Inc. (NYSE: OMC) (http://www.omnicomgroup.com/), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.