Have it your way: Juke personalisation programme turns buyers into designers
• Expanded personalisation programme for Juke
• 15 different design and styling features now available to customize Juke
• Eight different finishes and shades available
• New 3D configurator allows users to preview their dream Juke
• Designs can be stored and recalled when a buyer visits a dealership
Rolle, Switzerland (August 13th 2013) Car buyers with a creative streak now have the perfect canvas on which to bring their visions to life. Following its successful launch in 2012, Nissan is further expanding its innovative personalisation programme for Juke.
As part of the new programme, 11 different exterior styling and design elements are now customizable and available in up to eight different colours and shades. The majority of the components, including 17-inch alloy wheels, roof spoiler, side sills and headlamp finishers are available in all eight available colours. This opens up an exciting world of possibilities for buyers.
To mark the expansion of the personalisation programme, three new trim colours have been added: Electric Blue, Mat Black and Black Purple, along with a new design of 18-inch alloy wheel that can specified in silver, black and diamond cut metallic grey finishes.
The expanded personalisation programme also includes a number of new cabin features. Four different areas can now be customized with the same colour palette as the exterior. The centre console, for example, can be specified in one of seven different colours or finishes, along with the door finishers. The tweeters and air vents are available with eight different options, while even the floor mats now come with optional colour stitching.
To help buyers visualize their tailor-made Juke before ordering, Nissan has created a new 3D configurator that allows users to see how each new element looks Developed specially for Nissan, the powerful visualization module allows users to rotate a high-resolution, photographic-quality version of their Juke through any angle. Buyers can add and remove trim and wheel designs and switch between the eight body colours at the click of a mouse button. Once complete, users are given a unique personalisation code that allows them to access the design via the Nissan homepage. Buyers who wish to order the car can then take the code to a Nissan dealership, where their design can be accessed and ordered.
Bastien Schupp, Marketing Vice President for Nissan in Europe said: "Juke customers have always had an eye for bold, stylish design, and with the new personalisation programme, they have the potential to create a truly unique car.
"The possibilities are now almost infinite, and we're really looking forward to seeing what exciting new looks our customers create with the new configurator. It gives Juke an even more powerful presence in the crossover sector, and further reinforces Nissan's drive to offer customers something extra."
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About Nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 14,500 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced more than 695,000 vehicles including mini-MPVs, award-winning crossovers, SUVs and commercial vehicles. Nissan now offers 24 diverse and innovative products for sale in Europe today, and is positioned to become the number one Asian brand in Europe.
About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 267,000 employees globally, Nissan sold more than 4.9 million vehicles and generated revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal year 2012. Nissan delivers a comprehensive range of over 60 models under the Nissan and Infiniti brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history.
