Say cheese: Nissan becomes a top seller – of cameras


  • Increased technology fitted to its cars means Nissan now sells over 3,000 cameras per day
  • Over 1.4 million cameras fitted to new Qashqai alone since the model’s launch in 2014
  • Part of pioneering safety packages which form the building blocks to autonomous driving


Nissan is famous for being a top-selling car brand, but few people would realise it is fast becoming one of Europe’s biggest camera companies too. Having fitted over two million camera units to its range in less than two years it is now snapping at the heels of some of the world’s biggest camera makers.


Increased safety technology means that Nissan’s best-selling models now have up to five cameras per car. It means that the leading Crossover brand sells an astonishing 3,400* cameras per day, or more than two per minute.


Nissan’s multi-award winning Crossover range, which includes Qashqai, Juke and X-Trail, has accounted for over 1.9 million camera sales since the Qashqai went on sale in 2014. The top-selling versions of each have four wide-angle cameras attached to the front, back, left and right, which are the foundations of the pioneering Around View Monitor system.



The AVM system can display a 360-degree, bird’s-eye view which helps the driver to visually confirm the vehicle’s position relative to white lines and other vehicles, allowing the driver to manoeuvre into parking spots with more ease.


The Qashqai and X-Trail also have an additional camera mounted in the windscreen which is used for a variety of high-tech functions, such as traffic sign recognition and automatically dipping main beam headlamps.


Combined, these features illustrate how Nissan is making the very latest innovations accessible to mass market buyers. Camera-based technology is also a key stepping stone to a fully autonomous car.


The camera systems fitted to Qashqai and X-Trail provide the capability for self-parking, along with a package of functions which make up Safety Shield, including Blind Spot Warning (BSW) and Moving Object Detection (MOD), all of which will be critical in the future development of autonomous drive.


One of the smartest features within Safety Shield is the intelligent self-cleaning rear view camera system, which detects when it is dirty and automatically cleans itself.


The computer processes more than 15 mega pixels each second; mounted just above the rear number plate, the camera uses its in-built water and compressed air apparatus to clear the lens of debris ensuring the 7-inch NissanConnect screen receives a clear picture, providing optimum passenger and pedestrian safety.


“Unlike rival systems that rely on radar systems to monitor movement around the car, all three elements of Nissan’s Safety Shield work using data from the rear-view AVM camera providing drivers with exceptional visibility and protection,” said Safety Shield senior engineer Christopher Parker.


“The safety of our passengers is the number one priority and Nissan’s proactive approach to safety technology is there to assist drivers at all times.”


And with Crossover sales going from strength to strength, Nissan is predicting demand for its camera units will reach over 10 million in the next five years.


Engineers are already working on the next generation of camera technology, such as that seen in the Nissan Gripz concept Crossover. Two cameras built into the headlamps allow live streaming of the car’s adventures - on and off road – to the internet.




* Based on average sales of new Qashqai, Juke, X-Trail, GT-R, LEAF, Pulsar, Note from new Qashqai start of sales at the end of January 2014 until end of November 2015, totaling 22 months.




About Safety Shield Technology:


Around View Monitor

Designed to assist with parking, AVM provides a virtual 360⁰ overview of the car from a bird's-eye view as pictured from above. The technology helps drivers visually confirm the vehicle's position relative to parking spaces and adjacent objects to manoeuvre into parking spots more easily.


Moving Object Detection

Moving Object Detection combines front and rear parking sensors, which deliver audible warnings to the driver when manoeuvring – with a visual display accessible via the Qashqai's dashboard combimeter – to help the driver to detect obstacles around the vehicle while parking or moving slowly.


Forward Emergency Braking

Using a fully integrated radar system that scans the road ahead, the X-Trail delivers three levels of assistance to drivers. First is an audible warning that alerts the driver if the gap to the car in front is closing. If the driver fails to react to the audible warnings, the brakes are automatically partially applied. Finally, if the gap is still closing, the brakes will be applied harder if necessary.


Driver Attention Alert

With one in road five accidents caused by driver fatigue, the X-Trail's Driver Attention Alert system is an important new addition to the car's safety package. After learning your driving style, the system constantly monitors driving inputs, showing a dashboard alert on the central combimeter if steering becomes erratic, indicating the driver should take a break.


Traffic Sign Recognition

This clever system acts as an extra pair of eyes that can detect speed limit signs and display their information to the driver. Speed limit signs are automatically read by the front-facing camera, which has been programmed to work across Europe, regardless of national sign typography. It even recognises that some countries enforce a weather dependent lower speed limit if it's raining, so both dry and wet weather limits are displayed to the driver.


Lane Departure Warning

Designed to alert the driver if the X-Trail starts to drift out of lane, Lane Departure Warning uses advanced computer programming to detect road markings. This allows the system to determine if the car is moving out of position. If it does, and the driver has not operated the indicators, a warning is given.


Blind Spot Warning

The X-Trail's Blind Spot Warning system uses the Around View Monitor to detect vehicles in the hidden blind spot areas. If a vehicle is detected in either blind spot, a discreet warning light illuminates in the door mirror. If the driver indicates to change lanes and the system detects a vehicle in the danger area, the light flashes and an audible warning is given.


High Beam Assist

Designed to ensure that the X-Trail's lighting system provides maximum illumination at any given time, this system combines a high-resolution camera with advanced software to detect when to switch from low beam to high beam headlights when it recognizes oncoming or distant traffic.


About Nissan in Europe

Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 17,600 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last calendar year Nissan plants in the UK, Spain and Russia produced more than 675,000 vehicles including award-winning crossovers, small cars, SUVs, commercial vehicles and electric vehicles, including the Nissan LEAF, the world's most popular electric vehicle with 96% of customers willing to recommend the car to friends. Nissan now offers a strong line-up of 23 diverse and innovative models in Europe under the Nissan and Datsun brands.


About Nissan Motor Co.

Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 247,500 employees globally, Nissan sold 5.32 million vehicles and generated revenue of 11.38 trillion yen (USD 103.6 billion) in fiscal year 2014. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle and best-selling EV in history.

Issued by Nissan