- Expertise: Strategic, Business Transformation, Value Creation
- Location: Paris, France
- Languages spoken: English, French, Turkish
- DOB: 1970
Who is Sinan Ozkok?
Sinan assumes the role of Vice President of M&S Transformation and MD INSC of the AMIEO region since April 2022.
In this role, Sinan leads the region's transformation projects, while defining the Sales and Marketing strategy for the future of Nissan in the AMIEO region. As Managing Director of Nissan's Independent Markets in Europe, Sinan is responsible for 27 markets, working closely to meet the needs of the business on a country-by-country basis.
As Nissan aligns its operations in the new AMIEO region consisting of Africa, Middle East, India, Europe & Oceania, Sinan will ensure that Nissan remains agile and focused whilst spearheading the journey to full electrification and carbon neutrality.
Career History
Sinan's career started in 1993 in Renault, where he held senior positions across Sales and Marketing, Dealer Network Management, Retail Operation in different markets. He joined Nissan in 2015 and has overseen a significant growth in Turkey where he had been Managing Director for 4 years.
In Sinan's most recent position he was President of Nissan India Operations. In this role Sinan was responsible for all functions in India including Manufacturing, Sales and Marketing, Sales Finance, for both Nissan and Datsun brands.
To his current role, Sinan brings with him nearly 30 years of experience in the automotive industry working across multiple functions and a deep understanding of The Alliance, having held senior positions across both Renault and Nissan in several markets.
Achievements
For Sinan, one of his proudest achievements in his career spans the 4 years he held the position of Managing Director of Nissan Turkey, during which time he oversaw the doubling of Nissan's market share and huge growth in the region.
Personal Memory
Another personal career highlight for Sinan was during his mandate as President of Nissan India Operations. Sinan and his team won the 2021 Global Nissan President Award for the successful launch of the Nissan Magnite, marking an outstanding achievement of 30,000 bookings in just 1 month.
Why is Nissan Different
Sinan believes that it is Nissan's Japanese DNA which truly sets it apart in such a competitive market. He adds that at Nissan's core, its purpose is to enrich people's lives, and that this translates throughout the products Nissan creates and the company's broader impact on the ecosystem.
Sinan also believes The Alliance with Renault and Mitsubishi is a key differentiator giving Nissan a strong competitive advantage. Collaboration across the Alliance allows for shared expertise and each member benefits from the scale of its combined operations.
Future Predictions
Sinan believes, after the end of COVID-19 and various supply chain issues, that the new era for the industry will be the phase of mobility. The user experience goes beyond the vehicle, so Sinan believes a company must maximise on all its touch points with the customer. In the near future Sinan is also excited to witness the continued progress in digitisation and is passionate about Nissan's electrification strategy to build towards a more sustainable future – a cleaner, safer and more inclusive world for all.
Education
- Istanbul Technical University, Management Engineering 1989 - 1993
- Saint Benoit French College 1981 - 1989
In Sinan's Personal Time
A committed family man, Sinan enjoys spending the majority of his free time with his loved ones and on the occasion that he gets time to himself, his love for sailing takes him back to the sea. Sinan's passion for sailing began 15 years ago and when he joined Nissan Turkey. To forge relationships within the team he set up a company sailing team as part of a team building exercise. The team has gone on to compete in several championships and has proved very successful over the years.
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