- The digital Zine – Horizon – delves into the detail of Nissan Ariya's all-new electrified design with six unique stories
- The detailed features and bespoke videos explore the craftsmanship of Nissan's design teams from around the world and Nissan Design Europe
- Europeans have shown strong interest in Ariya with over 10,000 hand-raisers in top cities like Oslo, London, Helsinki, Paris and Madrid
PARIS – To celebrate the innovators that brought the Nissan Ariya all-electric coupé crossover to life, Nissan reveals their journey of discovery with Ariya's untold design story: Horizon.
A bespoke digital Zine packed with a rich tapestry of stories, beautiful photography, and exclusive video content; Horizon offers an unprecedented view into the conception of the game-changing vehicle. Telling the tales of Ariya's design in exquisite detail, it charts the beginnings of the design process through the lens of the highly skilled Design teams in Nissan.
Delving into the very heart of Nissan Design Europe, Horizon, ranges from designers and colour managers, to clay moulders and digital modellers. Personal anecdotes shared by these teams uncover their passions, inspirations, and creativity for Ariya, revealing exactly how the very first sketch transformed into a detailed design concept.
Since Ariya's World Premiere in July, customers across Europe have shown a strong enthusiasm in the car with more than 10,000 people registering their interest. Oslo, London, Helsinki, Paris and Madrid being the top five cities where these people reside.
"Innovation is defined by looking beyond the horizon – exploring the limits of technology and creativity to realise something new and exciting. That is exactly what the design of the Nissan Ariya represents," said Matthew Weaver, Vice President of Nissan Design Europe.
Revealed across a series of six unique stories, the features offer readers intricate details of how the Ariya design concept was brought to life, from fascinating conversations between leading designers, to design diaries of the craftspeople behind the car, and an exploration into the influence of Japanese artistry. Every story offers a closer look into the teamwork, dedication and passion that helped define Ariya as the new icon of Nissan Intelligent Mobility, and a vehicle that will surpass customer expectations.
The Zine will be available as a limited printed run and digitally for the enjoyment of people across Europe.
Weaver continues: "Ariya is the beginning of a new chapter for Nissan. It represents our distinctive new design language, Timeless Japanese Futurism. This philosophy honours Nissan's Japanese DNA with exquisite craftsmanship but incorporates a fresh perspective that looks to our vision for a more connected and electrified future."
"The hard work, dedication and soul the teams at Nissan Design Europe and all over the world poured into Ariya have brought this vision to life. With Horizon, we can share our own experiences of how that vision is being fully realised with Ariya – and what it means to all of us who have been involved in conceiving it. We hope that our story will allow people to fully immerse themselves in a new and thrilling world of electric vehicle design."
You too can join the 10,000 people who've registered interest and become the first to receive exclusive updates on Ariya by visiting Nissan Europe Consumer sites [Link].
For more information about Nissan's products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.
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About Nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 16,000 staff across locally based design, research & development, manufacturing, logistics and sales & marketing operations. In 2019, Nissan plants in the UK, Spain and Russia produced about 465,000 vehicles including award-winning crossovers, commercial vehicles and the Nissan LEAF. Pursuing a goal of zero emissions and zero fatalities on the road, Nissan is leading the field with its vision of Intelligent Mobility. Designed to guide Nissan's product and technology pipeline, this 360 degree approach to the future of mobility will anchor critical company decisions around how cars are powered, how cars are driven, and how cars integrate into society.