Since April 1st 2023, Joni is leading Nissan in Africa, capturing the continent's potential, famously known for being the "last frontier" of the automotive industry. The other part of his remit involves leading the Sales and Marketing Operations of Nissan India.
Paiva worked across six different countries with Nissan and Renault and has a collective experience of over 30 years. His role is a natural step up from his previous experience as Divisional Vice President where he oversaw all Marketing and Sales operations for the Africa, Middle East, India and Oceania markets (AMIO). Thanks to a strong customer and stakeholders-oriented approach, Paiva elevated the AMIO region to one of the most solid Nissan's division. He successfully launched multiple new models, solidified and expanded Nissan's iconic models such as Patrol, X-Trail and Qashqai.
Previously, Paiva served as President at Nissan Canada where he focused on creating a stronger than ever partnership with dealers across the country, that allowed for collaborative integration of features and practices that put Nissan customers at the forefront. He also increased awareness and education around the company's evolution with Nissan Intelligent Mobility. Under his leadership, the company achieved record sales and market share.
Paiva began his career at Renault in 1993 as Zone Manager for Mercosur and Chile in Buenos Aires, Argentina. He became General Manager at Renault in France in 1999 and went on to hold several sales and marketing positions within the company in several different locations.
Paiva brings a wealth of international experience and is fluent in English, French, Portuguese and Spanish. Paiva earned a Master of International Affairs from the Université de Haute-Alsace Mulhouse-Colmar, France. He also holds a Certificate of Authentic Leadership from Harvard Business School.