Since February 2018, Mr Ramirez has led all sales and marketing efforts for Nissan in the European region, with a focus on driving profitable growth whilst progressing the company towards its goal of becoming the most desirable Asian car brand in Europe.
Mr Ramirez joined Nissan Europe from Renault, where he most recently served as Senior Vice President, Sales and Marketing for Europe, excluding France, overseeing commercial operations across 34 European markets.
He has more than 26 years of experience in the automotive industry across Europe, USA, Japan, Mexico and Latin America. Mr Ramirez joined the Renault-Nissan Alliance in 2002, holding various leadership roles at Nissan, including Managing Director of Nissan Latin America and the Caribbean. In 2013, he joined Renault as Managing Director of Renault UK, responsible for the Renault and Dacia brands in European right-hand-drive countries, and in 2016, was appointed Senior Vice President and member of the Renault Management Committee.
Mr Ramirez holds a Bachelor’s degree in Electrical Engineering from the Georgia Institute of Technology and is an Advisory Counsellor for the French Chamber of Commerce in the UK.
