NISSAN SEARCHES FOR MICRA ATTITUDE ON PINTEREST

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2013/06/10

Pan-European social media campaign marks launch of New Micra with bold new look

Pinterest competition supported by multi-platform social media activation
Entrants pin inspirational images that display their own #MicraAttitude
Campaign launches new-look New Micra, the third best-selling Nissan model in Europe
Continues Nissan's innovation in social media following ground-breaking campaigns using Facebook, Twitter and Google+

ROLLE, Switzerland (10 June, 2013) - Nissan's innovative use of social media is stepping up a gear with a major pan-European competition, inviting users to share inspirational images on Pinterest and Facebook.

The contest, launching across Europe today, supports the launch of Nissan's New Micra, which brings a bold new look, innovative technological features and expanded personalisation options to one of the most significant models in Nissan's history. New Micra's comprehensive makeover, which includes a more assertive, dynamic design as well as technology such as a new touchscreen communication centre, Google Send-to-Car and an audio USB input, reflects the values of its target audience - modern, connected individuals who challenge convention, seek out new experiences and are prepared for anything.

The Pinterest competition is designed to engage with our customers via social media and bring the ‘Micra Attitude' concept to life visually. Supported by complementary activity on Nissan's Facebook and Twitter channels, the community will be invited to create Pinterest boards that celebrate their own Micra Attitude - whether it's inspired by people, quotes, design, products, places or activities.

"The New Micra is a car with real attitude and a feisty outlook on life, and just like its owners, it attacks every day with style, intelligence and confidence. It's this Micra Attitude we want to explore on Pinterest," said David Parkinson, General Manager, Social and Digital Engagement for Nissan in Europe. "Pinterest is a visual, creative platform that allows users to express their own personalities, interests and passions - so it's the perfect venue to engage with our customers and bring Micra Attitude to life. This competition celebrates their individuality and aims to really find out what makes Micra owners tick."

To enter the competition, entrants have to create a pin board on the site and post ten images that together sum up their attitude to life, each with the hash tag #MicraAttitude. Each contestant will pin eight of their own pictures with the remaining two being creative images of the new Micra re-pinned from the Nissan Europe Micra Attitude board. The aim is to create a pin board full of shared images that will inspire everyone who sees them. Supporting activity on Nissan's Facebook and Twitter platforms will share some of the best entries and encourage more people to either take part themselves, or just take inspiration from images.

The competition starts today at 17.00 CET and runs for six weeks until 21 of July 23.59 CET. There will be three winners from each of the 12 markets taking part in the campaign, and each will receive a personalised Micra Prize which includes fashionable, technological and stylish items that reflect the customer's Micra Attitude.

The launch of the competition continues Nissan's innovation in social media technology, which this year has included building its most socially-enabled stand ever at the Geneva Motor Show in March, and the ongoing #Jukeride project which aims to crowd-source and build a state-of-the-art, performance enhancing car.

For more details on the competition, visit www.nissan-europe.com, or one of the following Nissan social media sites:

New Micra will go on sale in September this year. For more information, visit http://www.newsroom.nissan-europe.com/EU/en-gb/Media/Media.aspx?mediaid=104716

About Nissan in Europe

What makes Nissan stand out?

Our belief is that everything we do needs to drive innovation and excitement for everyone: we bring unexpected solutions that deliver smart customer benefits and always generate surprise and exhilaration for as many people as possible.

We invented the crossover with Nissan Qashqai and added excitement to small cars with Nissan Juke. We are about innovative ideas that make future technologies available today with Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades. When we think about performance, we see the opportunity to reach a wider audience - making performance truly accessible - and to challenge conventions. This is why on top of conceiving the accessible supercar Nissan GT-R we have developed the Nissan DeltaWing, a ground-breaking approach to Endurance racing reframing Motorsport conventions.

Nissan benefits from one of the most comprehensive European presences of any overseas manufacturer, employing more than 14,500 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced 677,000 vehicles, offering 24 diverse and innovative products for sale in Europe today.

All this only reinforces Nissan's clear ambition to become the number one Asian brand in Europe.

Visit the European media website http://www.newsroom.nissan-europe.com/ for all Nissan information, images and video content

Issued by Nissan