- Position: Regional Vice President, Sales Planning and Operations, AMIEO
- Location: Paris, France
- Languages Spoken: French, English
PROFESSIONAL BACKGROUND
Guillaume Barbet is Regional Vice President, Sales, Planning and Operations at Nissan, where he oversees performance, planning and resource optimisation across the AMIEO region (Africa, Middle East, India, Europe and Oceania). He brings together commercial strategy and operational execution to support markets effectively and drive results across a diverse region.
Guillaume joined Nissan in 2007 and has developed broad experience across sales, aftersales, market management and regional operations. His current role builds on this operational background, with a strong focus on performance management, planning, and the optimisation of variable and fixed resources. He plays a key role in setting product direction across markets - aligning the right models to regional demand and pushing teams to deliver stronger performance.
Guillaume was initially drawn to Nissan by its products, as well as the scale of opportunities within the global automotive industry. Throughout his career, he has worked closely with importers, dealers, suppliers and customers, managing relationships that sit at the heart of Nissan's performance. He places strong value on partnerships, recognising the deep-rooted passion and expertise of Nissan's partner network, from long-established importers to frontline sales teams and technicians. Direct engagement with customers, including listening to challenges and feedback, remains central to his approach.
LEADERSHIP PHILOSOPHY
Guillaume's leadership style is practical and agile, balancing empowerment with clear accountability. Shaped by experience across diverse cultural and business environments, he encourages teams to take ownership and act responsibly, viewing accountability as key to both performance and personal growth.
BEHIND THE TITLE
Outside of work, Guillaume values spending time with family and friends above all else. He has a strong passion for sport and staying active, enjoying running, skiing, climbing and taking on physical challenges whenever possible.
HISTORY
- 2025 – Present: Regional Vice President, Sales, Planning & Operations, Nissan AMIEO
- 2024 – 2025: Regional Vice President, M&S Planning & Performance, Nissan AMIEO
- 2022 – 2024: Director M&S Planning & Performance, Nissan AMIEO
- 2019 – 2022: Sales General Manager, Nissan France
- 2018 – 2019: Aftersales General Manager, Nissan France
- 2015 – 2018: Market Manager, Nissan Europe
- 2012 – 2015: Direct Sales and Used Car Manager, Nissan France
- 2011 – 2012: Fleet Sales Performance Manager, Nissan France
- 2007 – 2011: Commercial Operations Manager, Nissan France
EDUCATION
- 2024: Wharton Executive Education – United States
- 2007: Master's degree in Finance, EM Normandie, France
- 2002 – 2004: Bachelor's degree in Economic Sciences, Université Paris-Sud, France